Tejas Anilkumar

West Square in Seawoods was the most premium address L&T Realty had put its name to, and it needed a campaign to match. The category writes itself into the same corner every time: an amenities list, a location map, and the words premium and luxury doing all of the work.

The brochure was one piece of that campaign, and the one worth showing. It runs on a single idea: a diamond is a rock somebody spent a very long time cutting, and that is the only reason anyone wants it. Seawoods is the setting, the tower is the cut, and every spread carries a facet of it, down to the small diamond that separates each headline from its copy.

A true jewel.