10 / 10
TATA POWER
Pumped hydro and corporate films
CLIENTTata Power
AGENCYRediffusion
YEAR2024
STATUSProduced
THE WORK2 films
THE ASK
Explain Tata Power’s move into pumped hydro storage: a 2.8 GW build and a ₹13,000 crore investment. The films had to work for investors, channel partners and the company’s own people.
WHAT WE DID
Make heavy infrastructure feel like India’s growth story, and explain the engineering (gravity in, power out) in plain language.