Tejas Anilkumar

COPYWRITEROPEN TO CREATIVE DIRECTOR ROLES IN MUMBAI, PUNE & BENGALURU.

My work runs from instant glucose drinks to whisky that took years to make. The deadlines, however, were always the glucose kind.

Tejas Anilkumar
06 / 10

TATA MOTORS

Commercial Vehicles, International Business
CLIENTTata Motors
AGENCYRediffusion
YEAR2023
STATUSProduced
THE WORKLong-copy print
THE ASK

Talk to fleet owners and drivers in Tata’s international markets.

WHAT WE DID

Skip the spec sheet and tell drivers’ stories in long copy. One driver ran 627 km in a day on his first consignment. Another delivered a child’s first bicycle.

We’re not just your mobility partners. We’re your partners in limitless possibilities.

THE FIRST CONSIGNMENT
DAVID · CRADOCK TO CAPE TOWN
DELIVERING SMILES
JOHN · THE DELIVERY