Tejas Anilkumar

COPYWRITEROPEN TO CREATIVE DIRECTOR ROLES IN MUMBAI, PUNE & BENGALURU.

My work runs from instant glucose drinks to whisky that took years to make. The deadlines, however, were always the glucose kind.

Tejas Anilkumar
05 / 10

TATA MOTORS

Red Moon #Dark Edition
CLIENTTata Motors
AGENCYCheilX
YEAR2025
STATUSPitch
THE WORKFilm, KVs, web, game, retail
THE ASK

The Red #Dark Edition pitch came with one clear instruction: go offbeat. Do something Tata Motors had never attempted.

WHAT WE DID

We borrowed a real phenomenon, the red moon of a lunar eclipse, and built a myth around it. The legend became the story of how the car was made, giving the edition the otherworldly pull it deserved.

Ascend with Power.

THE PITCH
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