Tejas Anilkumar

COPYWRITEROPEN TO CREATIVE DIRECTOR ROLES IN MUMBAI, PUNE & BENGALURU.

My work runs from instant glucose drinks to whisky that took years to make. The deadlines, however, were always the glucose kind.

Tejas Anilkumar
03 / 10

HERO XOOM

Xoom Games
CLIENTHero Xoom
AGENCYCheilX
YEAR2025
STATUSPitch
THE WORKReality-show IP, 4 episodes
THE ASK

A launch campaign for the Xoom, Hero’s sporty scooter.

WHAT WE DID

Reality game shows were everywhere, and Beast Games was about to launch. We added the one thing that’s impossible not to engage with when it’s done right: nostalgia. Retro games like tic-tac-toe, Pac-Man and snakes and ladders, played live on real city streets, on the Xoom. We called it Xoom Games.

THE EPISODES
EP 1 · TIC. TAC. XOOM!
EP 2 · GET PAC’D
EP 3 · XOOM AND LADDERS
FINALE · THE FINAL XOOMDOWN