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GLUCON-D
Instant Energy
CLIENTGlucon-D
AGENCYRediffusion
YEAR2024
STATUSOn air
THE WORK3 films
THE ASK
Summer campaigns across several states, in several languages, with Andhra Pradesh as the biggest market. And a checklist of mandates as long as a pharma brief:
- The scorching sun must be visible.
- An exhausting activity must be clearly seen.
- The exhaustion itself must be seen.
- Wiping sweat is mandatory.
WHAT WE DID
Took instant energy off the thermometer and put it where it matters more: the energy it takes to chase a dream.