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DELHI TOURISM
Delhis within Delhi
CLIENTDelhi Tourism
AGENCYCheilX
YEAR2025
STATUSPitch
THE WORKFilm
THE ASK
An open pitch for Delhi Tourism. No brief, no mandate, nothing they insisted we say. Just a city most visitors believe they can finish in a weekend.
WHAT WE DID
Delhi is not one city. It is a stack of them on the same ground, all still running at once. The Delhi frozen in history and the NCR that went up last year. The 5am Delhi of the river and the birds, and the one that only exists at 24 degrees in December. Every visitor arrives expecting one and keeps meeting another. So we stopped selling the monuments and sold the plural instead.
Delhis within Delhi.








