Tejas Anilkumar

Get young India to start a mutual fund. Mutual Funds Sahi Hai had already convinced them it was sensible. Sensible is not the same as urgent.

Nobody puts off investing because they think it is wrong. They put it off because it belongs to a version of themselves that is older and serious. So we made starting one the thing to get behind. Then we put the line where the money actually goes, inside the apps they were already spending it in.

Asli cool wahi, jo invest kare sahi.